China Merchants Foundation(CMF)

China Merchants Foundation(CMF)is the flagship philanthropic arm of China Merchants Group(CMG),a leading Chinese enterprise with a rich 150-year legacy dating back to 1872.Guided by CMG’s long-standing commitment to"driving societal progress through business success,"CMF acts as a bridge between business and social value—focused on grant-making and capacity-building while upholding the core philosophy of"Empowering Motivated Individuals to Thrive"and prioritizing human-centric development.

Based in China and operating globally,CMF has established the"C to the Power of M"Global Charity Brand System around the vision of"Business for Good,Shared Prosperity."Our work centers on six strategic pillars,each addressing key social needs:

•C Me Fly:Upholding the concept of "holistic education" and supporting the diverse development of young people by providing comprehensive support including educational empowerment, skill development and social practice.

•C Blue:Promoting cultural exchange to safeguard the inheritance of fine traditional Chinese culture and facilitate cross-cultural dialogue.

•C Green:Advancing green development initiatives aligned with carbon neutrality goals,including ecological protection efforts.

•C Star:Providing comprehensive support for young entrepreneurs—covering funding,mentorship,and resource matching services.

•C Pal:Delivering community care for diverse groups to foster inclusive and supportive social networks.

•C Aid:Responding rapidly to disasters and emergent needs with targeted humanitarian assistance.

To date,CMF has implemented projects in 27 countries worldwide.Domestically,our work focuses on rural revitalization and community governance;internationally,we concentrate on livelihood improvement and humanitarian aid.By integrating sustainable development principles with innovative philanthropic approaches,we collaborate closely with stakeholders across sectors to create synergy between business and social value.In doing so,we contribute to people-to-people bonds,cultural mutual learning,and the shared prosperity of all.

At CMF,our mission is clear:to ensure every individual with potential and ambition gains access to sustainable growth opportunities.We strive to make philanthropy a catalyst for individual empowerment,driving collective progress toward a more equitable,inclusive,and sustainable future.